Walmart and TikTok are producing a QVC type buying experience together. Walmart will host a one-hour live webcast on TikTok, during which some popular TikTok creators will show off clothing from Walmart. People can buy the merchandise without leaving the app.
From the Walmart site:
“This first-of-its-kind livestream shopping experience will take place this Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. That’s when 10 TikTok creators, including Michael Le (@justmaiko), who is loved for his creative dances and is one of TikTok’s most followed users with nearly 43 million followers, and other creators on the rise will come together for a one hour shoppable variety show, called the “Holiday Shop-Along Spectacular.”
Not sure how the buying will go. Will it require typing tiny letters into tiny boxes? Or, a purchasing app?
Yes, this is the Walmart almost purchase deal with TikTok. Maybe they are trying before buying.